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Where Complexity Meets Clarity

Helping executive teams make better decisions, reduce friction, and lead organizations that stay resilient in complexity.

Portrait of Barbara Ormsby with green plants in the background

Four Beliefs That Shape How I Work With Leaders

Leading from Within

Clarity on the inside shapes clarity on the outside. When leaders regulate pressure well, they make steadier decisions, create direction others can trust, and reduce friction across the team.

Seeing and Shaping Systems

Complexity isn’t managed by working harder, it’s navigated by seeing patterns. Leaders who map the system, not just the symptoms, unlock smarter decisions, stronger collaboration, and more sustainable momentum.

Making Leadership Measurable

Leadership doesn’t need to be vague. With the right diagnostics, mindsets and behaviors become visible and actionable, giving teams a shared language for growth and a clear path to better performance.

Sustainability as Strategy

Long-term advantage comes from aligning decisions with real-world constraints and opportunities. When sustainability informs strategy, companies reduce risk, spot innovation earlier, and build resilience into the core of the business.

How We Work Together

You bring the context. I bring the mirror and the methods. Together, we build clarity and capacity for what comes next.

Start Where You Have Influence

Real change begins in the space you already shape: how you think, decide, and engage with others. We start there, because that’s where leverage lives.

Focused, Real, and Built for Real Change

You don’t need another abstract framework. You need work that translates into movement.
We use a blend of diagnostic tools, strategic reflection, and live practice to create shifts you can feel: in conversations, in decision-making, and in your team’s dynamics.
It’s honest, pragmatic, and tailored to the complexity you’re operating in.

Online or in Person

We meet in the format that best matches your reality: online for rhythm and continuity, in person for deep dives and pivotal moments.

From Physics to Leadership

I started out trying to understand the forces that hold the universe together. As a theoretical physicist working on quantum and superstring theory, I was fascinated by the patterns behind what we see and by how complexity creates coherence.

Years later, I realised I was still exploring the same question, just in a different field. Organisations, like the universe, are living systems: full of energy, interactions, and invisible dynamics. My curiosity simply shifted from universal forces to human ones.

  • My first career in productivity consulting taught me how things are made and how processes can flow more smoothly. But I also saw where logic alone wasn’t enough. Behaviour doesn’t always follow reason. Even when a strategy made perfect sense on paper, something in the human system resisted. That’s when I began helping leaders work through change, not just with new metrics but with new conversations.

  • After years of supporting leaders from the outside, I stepped into the arena myself as part of an executive team. Suddenly the theories and frameworks I had relied on met the realities of budgets, people, and time. It was humbling and eye-opening: a crash course in how alignment is built, lost, and rebuilt under pressure. Those years taught me that leadership isn’t about getting it right. Rather it’s about staying connected, learning fast, and leading forward even when the path is uncertain.

  • I have always loved nature. Working in biomimicry, applying principles from living systems to energy solutions, and later studying sustainable leadership at London Business School showed me something essential. Sustainability is not mainly a technical challenge; it is an adaptive one. It asks us to evolve how we think, decide, and lead together.

  • Today, my work brings together systems thinking, organisational psychology, and executive coaching. I help leadership teams build the capacity to stay centred in uncertainty, to work with tensions instead of against them, and to turn sustainability and innovation into lasting value.

    Because the real work of leadership is not about controlling complexity. It is about learning to move with it.

Expertise & Credentials

Academic training

  • PhD Technical Physics, TU Wien

  • MSc Organizational Psychology, University of London

  • Sustainable Leadership and Corporate Social Responsibility, Executive Education, London Business School


Coach Training
 

  • Hypnosystemic Coaching, Counseling and Supervision, Milton Erickson Institut Innsbruck

  • Organization and Relationship Systems Coaching (ORSC Team coaching), CRR Global

  • Leadership Circle Practitioner (LCP, CLA, Pulse)
    Using data-driven insights to accelerate individual and collective leadership growth.

ORSC Certified Badge
ICF PCC Badge
ICF Advanced Certification in Team Coaching Badge
Leadership Circle Profile Certification

Some Numbers Behind My Work

> 25 years

Supporting Leaders Through Complexity.
Long enough to see patterns, and to know there’s always more beneath the surface.

6

Continents My Clients Work On.
Antarctica is the last one missing. (If you run a research station, call me.)

> 800 hrs

of Deep Coaching Conversations.
Plenty of clarity moments, a few reality checks, and many strategic breakthroughs.

2

Careers I Seriously Considered.
Astronaut and circus artist. In hindsight, both were early signs that I like helping people operate with grace in unpredictable environments.

A Newsletter Worth Your Time.

Every 4–8 weeks, I send one email:
short, practical, and honest about what it really takes to lead through complexity and change.

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